Is your LinkedIn Reach Dropping? Carousel Posts Are the #1 Fix!

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If your LinkedIn reach is dropping, we’ve #1 fix. This guide explains how to use carousel document posts to beat the algorithm and get more views.

Is Your LinkedIn Reach Dropping? Carousel Document Posts Are the #1 Solution! 

If you’re a marketer, you’ve felt the pain of the LinkedIn organic reach decline. You spend hours creating a valuable post, only to see it get a handful of views. It’s frustrating, and it feels like the algorithm is hiding your content. 

But what if there was a simple format the algorithm loves right now? There is. It’s the LinkedIn Carousel, and it’s the most powerful solution to fix your dropping reach in 2025. 

Why Do LinkedIn Carousels Work So Well? 

The secret is simple: dwell time. 

When you share a link, a user clicks and leaves LinkedIn. The algorithm hates this. When you share a text-only post, a user reads it in a few seconds and scrolls on. 

But a carousel is different. When a user stops to swipe through the pages of your document, they are spending significantly more time on your post. This sends a powerful signal to the LinkedIn algorithm: “This content is valuable. People are stopping to read it. I should show it to more people.” 

A visual explaining why LinkedIn carousels increase dwell time and boost organic reach. 

How to Create a High-Performing Carousel 

Your goal is to create a document that provides so much value that a user can’t help but swipe to the next page. Here’s how: 

  1. Solve One Problem: Create a simple 5-10 page PDF that solves one specific problem. Think “5 Tips for X” or “A 3-Step Guide to Y.” 
  1. Make It Visual: Use a tool like Canva to create visually appealing slides with big text, clear icons, and one main idea per page. 
  1. Upload as a Document: On LinkedIn, click “Start a post,” then select the “Add a document” icon and upload your PDF. 
A screenshot showing how to upload a LinkedIn carousel document post. 

The Bottom Line 

The strategy for 2025 is simple: post smarter. Carousels give the algorithm the dwell time it rewards. 

This takes time. If you’d rather focus on your business, the experts at BitBop can manage this for you. 

The BitBop logo, a service for SMEs looking to outsource their digital marketing. 

Frequently Asked Questions (FAQ) 

  • Why has my reach on LinkedIn dropped? 
    Because the algorithm is suppressing posts that don’t keep users on the platform long enough. 
  • How can I increase my organic reach on LinkedIn? 
    Use carousel document posts to increase the “dwell time” on your content, which the algorithm rewards with more reach. 
  • How do I grow my LinkedIn followers organically? 
    Consistently posting high-value carousels that get high reach is the fastest way to attract new, relevant followers. 

Tips 

  • Keep your carousels between 5 and 10 pages for the best results. 
  • End your last slide with a question to encourage comments and further boost engagement. 
  • Repurpose your old blog posts into carousels to get more value out of your existing content. 
  • Always include a clear, compelling title on your first slide to hook the reader. 

Warnings 

  • Don’t just upload a boring, text-heavy PDF. Your carousel needs to be visually appealing. 
  • Avoid making your carousels too long. If it feels like work, people won’t swipe. 
  • This is not a magic bullet. Your content still needs to be genuinely valuable to your audience. 
  • The LinkedIn algorithm is always changing, so this tactic may not work forever. 

Things You’ll Need 

  • A free design tool like Canva to create your PDF. 
  • A clear idea for a short, value-packed piece of content. 
  • A LinkedIn personal or company page to post from. 
  • A willingness to experiment with this new format. 

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