How to Use the Latest AI Features in Your Klaviyo Marketing 

Email Marketing Best Practices

This guide shows you how to use the latest AI features in your Klaviyo marketing, from AI-powered A/B testing to predictive analytics.

How to Use the Latest AI Features in Your Klaviyo Marketing 

If you’re using Klaviyo marketing but aren’t taking advantage of its new AI features, you’re leaving money on the table. Klaviyo has rolled out a powerful suite of tools that use predictive analytics to help you boost conversions. This guide is your playbook for using them. 

Predict Customer Behavior with “Segments AI” 

The most powerful new feature is Segments AI. Instead of manually creating segments, you can now ask Klaviyo’s AI to build them for you. For example, you can tell it to create a segment of “customers who are at high risk of churn” or “subscribers most likely to make a purchase in the next 30 days.” This allows you to proactively target these groups with specific, high-ROI campaigns. 

A comparison showing how Segments AI simplifies the process of Klaviyo marketing. 

Optimize Your Sends with “Smart Send Time” 

Stop guessing the best time to send your emails. The Smart Send Time feature analyzes the past engagement of every single subscriber on your list. Then, it automatically sends your campaign at the precise hour that individual is most likely to open it. This is a simple but incredibly effective form of AI optimization. 

A visual explaining how Klaviyo's Smart Send Time feature works to improve email deliverability. 

Write Better Copy with “Email AI” 

Klaviyo now has generative AI built directly into its editor. You can use Email AI to write compelling subject lines, generate body copy from a simple prompt, or A/B test different tones of voice. This is perfect for overcoming writer’s block and running more effective AI-powered A/B testing. 

The Email AI feature in Klaviyo helping a marketer write better copy for their Klaviyo marketing. 

Frequently Asked Questions (FAQ) 

What are the main Klaviyo AI features? 
The main Klaviyo AI features for 2025 include Segments AI (for predictive audience building), Smart Send Time (for send time optimization), and Email AI (for generative copy and subject lines). 

How does Klaviyo predict customer behaviour? 
Klaviyo uses predictive analytics to analyze your historical customer data. It looks at patterns in purchase frequency, website engagement, and email opens to forecast future actions, like the likelihood of a customer to churn or make another purchase. 

Can these features really help reduce customer churn? 
Yes. By using Segments AI to identify customers with a high churn risk before they leave, you can automatically enroll them in a targeted “win-back” flow with a special offer, which is a proven strategy to reduce customer churn. 

Tips 

  • Start with one new feature at a time. Master Segments AI before you move on to the next. 
  • Feed the AI good data. The more clean, accurate data you have in Klaviyo, the better its predictions will be. 
  • Use Email AI to generate first drafts, but always edit them to match your unique brand voice. 
  • Trust the Smart Send Time feature. It may send emails at times you don’t expect, but it’s based on real data. 

Warnings 

  • Don’t rely 100% on AI. A human strategist is still needed to guide the overall campaign. 
  • Be aware of potential AI biases in segmentation. Always review the audiences the AI creates. 
  • Don’t over-complicate your flows. A simple, well-targeted campaign is often the most effective. 
  • These AI features are most effective when you have a significant amount of customer data. 

Things You’ll Need 

  • An active Klaviyo account (most AI features are available on paid plans). 
  • A clean and well-organized list of customer and subscriber data. 
  • A clear goal you want to achieve (e.g., “I want to reduce my churn rate by 10%”). 
  • A willingness to test and trust the AI’s recommendations. 

Latest Posts

See All